Most articles and speeches address topical matters and have short life spans. My column about Internet culture for ClickZ during the dot-com boom, for example, addressed student plagiarism, music piracy, equity valuations, viral politics, spam and other topics of then current concern. The texts below, however, delineate the differences between interactive design for the Web and other disciplines. They present the basics of Web-based communication when there was nothing but basics and, as is often the case, the essential elements of a situation are most clearly visible early on. The last has an explicit sociological dimension and put the theoretical work of Peter Drucker to a practical use in the midst of the dot-com bust.
"Communicating in Chaos"
Reputation Management (September - October, 1995)
"Parameters of Possibilities: Designing an Effective Online Strategy"
Corporate Communications Conference (New York: The Conference Board, April 25-26, 1995)
"Chore Competency: Why Ad Agencies Can't Hack the Internet"
Adweek (November 16, 1998)
"Art & Commerce: Creative Differences"
Adweek (May 14, 2007)
"Putting the Space in Cyberspace"
2000 Applied Brilliance Conference (Lagune Beach, CA: Design Magazine, June 8, 2000)
"Looking Glass into the Knowledge Class"
2002 Advertising Forum (New York: Jupiter Media Research and the Interactive Advertising Bureau, October 23, 2002)